Does anyone else remember 'Tarrant on TV'? For those whose memories of Chris Tarrant only go back as far as Who Wants to Be a Millionaire or the tabloid pictures of him being kicked out of his mansion by his furious ex-wife for having it away with a youthful TV researcher, he used to have a show where risque TV adverts from around the world were shown for comedy effect.
Of course, away from the stiff upper lips of flaccid grey Britain, adverts full of innuendo are used for party political broadcast purposes. In Russia, Vladimir Putin's ruling party have released the following video that compares a young female voter's decision to vote for Putin for the first time with her decision to lose her virginity.
Am I alone in finding this sort of thing slightly sinister? I suppose that people who complain that living in the digital world means that your children are sexualised before the appropriate age will now at least find that they become democratically inclined as well, even if the vote itself is less than democratic.
Still, there's a part of me that would respect an advert for the Conservative Party that ran with the honest slogan - 'Vote for David Cameron, he'll screw the NHS!'